I just typed kalahari.net (the place where I bought my first paperback copy of The Hobbit something like 15 years ago) .... and I was redirected to takealot.com
When the hell did that happen?
Online retailers are like the Borg ... I'm telling you man, just a matter of time until every little borg is assimilated by a bigger one.
Today: takealot assimilates kalahari.net -
Tomorrow: Amazon assimilates takealot -
Pretty soon: One single retailer has all the power on the global digital marketing platform we now know as "The Web" -
Before you know it we're all watering our crops with gatorade (it has what plants want!)